Avon Company Product Analysis

Avon Company Product Analysis Avon is a cosmetic company created to conduct business on enhancing women’s beauty. This brand is now a global leader with massive growth and high revenues. Being the world’s largest direct seller, Avon has captured a large market in more than hundred countries with millions of the sales representatives across the globe. The product line of Avon is quite large in spatial extent; it includes beauty products, fashion jewellery, clothing etc. This brand is giving the grounds for expectation and is achieving the solid status in the market. Avon is transacting with many countries and selling their brands in the regions such as North America, Latin America, Europe and Asia Pacific (Avon Company, 2010) map-marketFigure 1. COMPANY BACKGROUND Avon was established in America in 1886 with distinctive approach of selling womens cosmetics with the name of Avon calling.This idea of business was initiated by David McConnell from newyork.The main merchandise of business was not perfum e and creams but at the age of sixteen mcconnell started to sell books through door to door selling.He found out he was not able to entice the consumers to buy the books so he initiated the campaign by offering free gifts as perfumes which he produced with the collaboration of the pharmacist.Subsequently this turned out to be an incentive that became a mainline product for avon and the books were abolished, paving the way for Avon cosmetics’ existence. The door to door selling was made specifically to specification and later by 1887 Mcconnell hired around 13 women representatives. Moreover with the passage of time the company began to grow and the name was changed from california cosmetic company to Avon Products, Inc. Presently it ranks first across the nation in cosmetic industry with high revenues. MACRO ENVIRONMENT PEST ANALYSIS POLITICAL As avon is based in U.S we have to focus on the realtionship between both UK and US which is uniquely close and they share enormous tra de and economic relations. Both are top trading partners of each other hence the business relations of both the countries are strong and have wielding power. Also the trade bonds and affiliations are strengthened (U.S foreign policy, 2010) Avon uses its websites to market its products worldwide they have to follow the copyright policy of the United Kingdom. UK Government recently came up with the Consumer Protection (Distance Selling) conditions in order to protect consumers which are buying online and have no direct control with the seller. These Regulations are only applied to the consumers that purchase goods or services from a business and not if it is business-to-business purchases, land sales, vending machine purchases, and purchases made via auctions. Whereas to give distinguishing characteristics to the company such as trademark, one needs to get legal documents which gives permission to do something. (IPO, 2010). Avon completely defends and shields its trade mark so the con sumers can shop without difficulty and with safety. (Avon products, 2002) No one is treated in a different manner on the basis of their genders, age and religion. Every Employee may it be a male or female engaged in business if does not get their rights and employers fail to equally balance them can be fired and dismissed