International Trade Case Study Example | Topics and Well Written Essays - 3500 words

International Trade - Case Study ExampleThe in the buff service plan is that of the sports caf where football game matches will be telecasted. The premises of the caf, the uniform of the attendants and the menu will direct out the theme clearly and loudly. The target marketing has revealed a niche audience with love for football. The federation introducing the service is Interfresh Ltd - entertainment unlimited. The environment, even though it is going through recession, is favoring the opening of a sports caf. The SWOT summary has highlighted that the caf has the opportunity of playing many new(prenominal) sports when it reaches the maturity stage and thus extending its maturity. The marketing objectives are that of knowingness and creating and keeping profitable customers for the life of the caf. The marketing strategies will involve above-the-line and below-the-line marketing activities.The marketing objectives for the sports caf are that of sentience of the caf and the spe cial characteristics that it possesses. Whether it is above-the-line or below-the-line marketing activities, both are used to ensure that awareness is spread and hullabaloo is generated within people. Therefore, marketing strategies are formed in ways which will fulfill the marketing objectives, minded(p) the budget that was decided. The marketing strategies encompass creating customers, keeping customers and ensuring that customers are profitable. (George, 1981)Target CustomersThe intended target market is the football lovers. These people are in huge numbers and are especially prominent when the football conciliate is going on. Huge numbers of people go crazy when football world cup starts, choosing teams to mend for and players to die for. Service Positioning In the MarketThe product positioning is that of a very informal, day-to-day caf, where along with great food, the customers will get unlimited entertainment, where they will be able to watch sports at all times. Thus, s uch positioning is bound to make a permanent place in the minds of the consumers. comparative degree ADVANTAGES UNDERLYING THE OPPORTUNITYThe opportunity of opening up a sports caf has a comparative advantage for the participation. The company is based in Zimbabwe, where the people are not too fond of sports as compared to people in other parts of the world. Thus, opening this business for another target market in some other country where people have a passion for sports is one of the comparative advantages that the opportunity has for the company Interfresh Ltd. par OF THE POTENTIAL MARKET SIZEThe customers are niche market that is those people who love football and who trounce the caf for the prime purpose of watching the match in the caf. The market size is considerably high and the maturement in the market is good as well because many children each year grow banging enough to understand the game of football and becoming football crazy, thus enlarging the target market of th e caf. ESTIMATED START-UP costCostsThere needs to be 20 attendants in the caf, all dressed in football gear or wearing the shirts of famous football players. The major costs of the caf will be the radiation pattern and making of this gear as well as the periodic maintenance of this gear